Overview
World of Beer is a craft beer tavern franchise with locations across the United States. We've been their branding partner since their founding, helping build their identity from a single Tampa location to a nationally recognized brand.
Services
- Brand Strategy
- Logo Design
- Brand Guidelines
- Collateral Design
The Challenge
Create a brand identity that captures the spirit of craft beer culture while being versatile enough to work across franchise locations, promotional materials, and digital platforms.
The Solution
We developed a comprehensive brand system including logo design, typography, color palette, and brand guidelines. The identity balances approachability with sophistication, appealing to both casual beer enthusiasts and craft beer connoisseurs.
Results
Brand has grown to 60+ franchise locations
Consistent brand recognition across all markets
Successful franchise marketing collateral system
