World of Beer

Brand, experiential design, loyalty and event marketing for World of Beer, an early force in the craft beer movement. One identity, held together across bar and retail as the franchise grew from a single Tampa location to more than 75 nationwide.

Overview

World of Beer is a craft beer bar and retail franchise with locations across the United States, and an early force in the craft beer movement in this country. We were their branding partner from the start, building the identity out from a single Tampa location into a nationally recognized brand.

Craft beer culture is the appeal, but a franchise system is the constraint. The identity had to carry the enthusiasm of the category while staying disciplined enough to survive dozens of operators applying it to signage, menus, campaigns, and digital platforms without central oversight on every use.

We built a full brand system: logo, typography, color, and the guidelines that hold it together. The balance it strikes is approachability against sophistication, which is what lets it speak to a casual drinker and a serious collector in the same room.

Services

Brand Strategy
Logo Design
Brand Guidelines
Collateral Design
Experiential Design
Loyalty Program
Event Marketing
Print-on-Demand Platform

Photos credit: World of Beer

Seasonal Marketing

Seasonal campaigns built around the beers that suit the time of year, designed as one system so each release could look genuinely new without the brand disappearing behind it.

World of Beer — seasonal campaign poster

Event Identity and Marketing

Beyond the identity, we handled the branding and marketing for the events that ran across locations through the year — many of them co-branded with the breweries themselves.

We also built and ran the print-on-demand system behind it, so operators could customize their own posters, in-store materials and social graphics online. Cheaper than commissioning each one, and nothing left a location off-brand.