About YellowDog
We're a small, agile agency that assembles expert teams for each unique project. With 18 years in the industry, we've guided brands through every major technology shift—from the mobile revolution to cloud computing to today's AI transformation. That perspective helps us separate lasting value from passing trends.
Logos are easy. Brands take work.
Real brands are built through consistent experiences, meaningful connections, and genuine value. We help you define what your brand stands for and express it across every touchpoint.
Meet the Founder
J.W. Bulger
Founder & Creative Director
J.W. founded YellowDog in 2008 with a focus on thoughtful brand and digital work—the kind that resonates with audiences and makes internal operations run smoother.
Much of that approach was shaped by working with World of Beer from day one—embedded with the founders when they had a single location, leading the rebrand, and ensuring consistency as they rapidly franchised across the country. Beyond the visuals, J.W. collaborated cross-functionally to develop internal systems, programs, and customer experiences that strengthened the brand and improved operations. That hands-on, stakeholder-driven approach now carries across all client relationships.
Today, J.W. leads projects that blend strategic brand thinking with modern technology, including AI-powered features and intelligent automation. Every solution is tailored to drive real business outcomes.
Background
18+ years in brand strategy & digital product development
Cross-functional collaboration & stakeholder alignment
E-commerce solutions for retail & wholesale
Technical leadership with AI integration expertise
How We Approach Work
These principles guide every project we take on.
Craft Over Cookie-Cutter
Every project gets thoughtful, custom solutions. No templates, no shortcuts.
Partnership, Not Vendors
We become an extension of your team, invested in your long-term success.
Perspective Over Hype
We've seen technologies come and go. We help you invest in what creates lasting value.
Results That Matter
Beautiful design is great, but we measure success by your business outcomes.
YellowDog has been instrumental in building the World of Beer brand from the ground up. Their strategic thinking and creative execution helped us grow from a single location to a national franchise.