Tulu Flowers
Brand, packaging and product design for Tulu Flowers, built to deliver an experience rather than just flowers. Every arrangement arrives with a card whose QR code plays a video message the sender recorded at checkout.
Overview
Tulu Flowers set out to deliver an experience rather than just flowers. Arrangements arrived in a clear acrylic box, hand-delivered with a card whose QR code opened a video message the sender had recorded at checkout. We handled the identity and the product design behind that experience.
The recorded message was the whole proposition, and it is not something a product photo can show. The brand had to promise something more considered than same-day delivery, and the ordering flow had to make recording a video feel like a natural part of sending flowers rather than an extra step worth abandoning.
The identity took its cue from the product itself, a square mark holding a stylized rose, a flower in a box, set against elegant serif type that matched the price point and the occasion. From there the work moved into product design: we designed every screen of the website and companion app, from browsing arrangements through recording the message and, on the recipient's end, scanning the card to play it back. Another studio built the app, so we prepared the design handoff and stayed on through development, working with the client and their engineers until it shipped.
Services
- Brand Identity
- Logo Design
- Packaging
- UX Design
- UI Design
- Web Design
- App Design
- Art Direction
An identity and a product experience for a florist whose real product was the moment on the other end.
The Mark
A stylized rose held inside a rounded square: the product's own form turned into a logo. Elegant serif type sets the register, upscale without being fussy.
Guidelines
A full manual codified the identity across logo usage, color, typography, and application in digital and print, so the brand held together as the team grew.
The Ordering Flow
Senders chose an arrangement, added a card, and recorded their message at checkout, all in a single pass. We designed every screen across desktop and mobile.
A Box, Not a Bouquet
Arrangements arrived in a clear acrylic case: something the recipient keeps, rather than something that wilts by the end of the week.
Scan to Play
The QR code on the card bridges the physical gift and the personal moment. Scanning it plays back the message the sender recorded, turning a delivery into something shared.
Results
Full brand guidelines covering logo, color, type, and application
End-to-end UX and UI across the website and companion app
Design handoff and development support through launch
