Overview
Invyncible is a wellness and supplement brand. The identity had to work as hard on a bottle label as it does across the chest of a t-shirt, holding up at both extremes without losing the idea underneath it.
Supplement branding tends to land in one of two clichés: clinical white minimalism or gym-floor bravado. Invyncible needed something that signaled vitality and growth without joining either camp, and a mark flexible enough to survive small-format packaging and large-format apparel.
We built the identity around a tree, its leaves layered into a full canopy above rooted branches and its color running from blue through green. Growth and vitality, stated plainly. The mark carries the brand on its own, which lets apparel run the icon large and keep the wordmark quiet, while packaging pairs the two in a tighter lockup.
Services
- Brand Identity
- Logo Design
- Packaging
- Apparel Design
- Print Design
A single mark asked to work at bottle-label scale and across the front of a garment.
A Mark That Grows
Leaves layer into a canopy over rooted branches, shading from blue to green. It reads as a tree at a glance and as a system of individual parts up close, which matters when the same mark has to hold at label scale and banner scale.
On the Shelf
The system extends to the supplement line, here on a biphasic melatonin sleep formula, where the mark does the identifying work in a category crowded with lookalike bottles.
Worn Loud, Labeled Quiet
On apparel the icon runs large and the wordmark stays small. The tree is distinctive enough to carry a garment without the name spelled out beside it.
