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Bac Si Controls

Bac Si Controls — the illustrated helicopter over a Vietnamese landscape, with the wordmark on a banner above it

Brand identity, website and collateral for Bac Si Controls, a veteran-owned business focused on infectious disease control and prevention, planning and administration. Bác Sĩ is Vietnamese for doctor — what the founder was called as a combat medic in the Mekong Delta.

Overview

Bac Si Controls is a veteran-owned business focused on infectious disease control and prevention, planning and administration, working as a contractor to government and private-sector clients.

The name is Vietnamese. Bác Sĩ means doctor, and it is what the people founder James Hunter treated called him while he served as a combat medic in the Mekong Delta in 1970, after the caduceus on his uniform. He has worked in healthcare ever since, as a nurse, an administrator, and a certified infection control practitioner.

The identity is built on that service: a custom-illustrated Huey for a mark, camo green and medic red for a palette, and a gauze texture in the white.

Services

  • Logo Design
  • Brand Identity
  • Custom Illustration
  • Brand Guidelines
  • Web Design
  • Collateral Design
  • Print Design

The Mark

The helicopter is drawn rather than sourced. Stock art would have given us a generic silhouette, and the category is full of them, so the Huey was illustrated for this identity alone — head on, with a medic cross on the nose and the rotor drawn as a single arc.

Bac Si Controls — the reference photograph beside the finished helicopter illustration

Where It Comes From

James Hunter in Vietnam, 1970, beside the aircraft the mark is drawn from. He served as a combat medic in the Mekong Delta, qualified to work at remote locations without a physician.

James Hunter in Vietnam in 1970, standing beside a US Army helicopter

Research

Huey photography, military insignia and medical iconography, alongside the helicopter logos already in the category. Seeing how many of those resolve to the same side profile is what pushed the mark to a head-on view.

Bac Si Controls — moodboard of helicopter photography, military insignia and existing helicopter logos

Colour and Texture

Camo green and medic red, PMS 5625 and PMS 186, carrying the two halves of the founder's service. The white in the logo is not flat: it holds the texture of medical gauze.

The guidelines cover the horizontal and stacked lockups, and the versions for white, dark and green backgrounds.

Bac Si Controls — logo guidelines showing the lockups, background variants and the colour specifications

The Website

The homepage leads with the helicopter scene, then works down through the founder's service, his training, and the recognition behind it.

The Vietnamese definition of Bác Sĩ sits near the top, so the name explains itself before anyone has to ask.

Bac Si Controls — the homepage design, from the helicopter scene through the founder's history to the enquiry section
Bac Si Controls — business card design
Bac Si Controls — business card, with spot gloss on the mark and wordmark against a matte silk finish

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